Influencer & UGC

Real voices.
Meaningful connections.

Creator-led content and community campaigns that connect a brand’s story with the people who can tell it naturally.

Influencer & UGC creative concept

Illustrative concept imagery

What we can create together.

Find the right collaboration.

Creator casting, sponsored posts, product seeding and event collaborations are planned around audience fit, content quality and the campaign brief.

Make content worth watching.

Unboxings, first impressions, tutorials, day-in-the-life stories and haul videos show products in a relevant everyday context.

Build relationships over time.

Ambassador programmes, affiliate and commission campaigns, and account takeovers support longer-running partnerships.

Invite your community in.

Customer photos, testimonial requests, hashtag campaigns, reviews, feedback and video challenges give customers a role in the story.

Built around your brief.

Choose the support your project needs. The proposal defines the deliverables, timeline and review stages.

  • Creator brief and casting criteria
  • Collaboration and deliverable plan
  • Sponsored, tutorial and unboxing content
  • Ambassador and affiliate campaign concepts
  • UGC participation and content prompts
  • Usage, review and reporting requirements agreed up front

A few useful answers.

Is creator content the same as a sponsored post?

No. A creator may produce content for a brand to use in its own campaigns, or publish to their own audience. We specify which arrangement the brief requires.

Can you run a campaign with customer content?

Yes. UGC campaigns can invite customer photos, testimonials or creative participation. Permission and intended reuse need to be clear before content is republished.

Let’s make something great.

Tell us what you have in mind.

Start a project